As part of the inaugural American Muslim Consumer Conference, Halalfire's Shahed Amanullah was a featured speaker, presenting on how to use real data when marketing to Muslims. Shahed highlighted the importance of media when inviting businesses to engage with Muslim consumers and how the lack of available media outlets may complicate the drive to secure the Muslim dollar. He also demonstrated how Halalfire generates some of its own marketing data and challenges Muslim commercial interests to know their market better than outside observers.