Founded in Silicon Valley in 1998 by Shahed Amanullah, Halalfire is a pioneer in creating compelling online content that empowers Muslim communities in the West and beyond. Our commercial sites drove over $100 million in commerce from Muslim consumers to businesses last year alone.

We have roots in California’s entrepreneurial culture, proven leadership within Muslim communities, and strong relationships with academia, government, and mainstream media. Halalfire is uniquely situated to provide innovative analysis and marketing expertise for a misunderstood and often misrepresented segment of the global consumer market.