Halalfire featured at 2009 American Muslim Consumer Conference
Posted on October 31, 2009
As part of the inaugural American Muslim Consumer Conference, Halalfire's Shahed Amanullah was a featured speaker, presenting on how to use real data when marketing to Muslims. Shahed highlighted the importance of media when inviting businesses to engage with Muslim consumers and how the lack of available media outlets may complicate the drive to secure the Muslim dollar. He also demonstrated how Halalfire generates some of its own marketing data and challenges Muslim commercial interests to know their market better than outside observers.
American Halal & Halalfire Announce Marketing Agreement: “We’re excited to use our exclusive relationships with millions of American Muslim consumers to spread the news about American Halal’s new Saffron Road Halal products, as well as employ a decade of unique consumer data to position Saffron Road as effectively as possible." (Monday, July 27, 2010)
Halalfire launches zabihah.com iPhone application: “The iPhone has been central to the expansion of zabihah.com during the past year, and we expect that zabihah for iPhone will drive our growth even further. We have had a fruitful partnership with Apple since the early days of the iPhone and expect to do great things together.” (Monday, June 8, 2009)